On July 8, 2020 the CMHC began an advertising campaign with the goals of bringing local Vancouverites to Granville Island.
From the CMHC Memo to island merchants:
We’re thrilled to announce that we have secured the "superboard” billboard on West 4th at the entrance to Granville Island for 8 weeks beginning July 8th. The billboard will advertise Granville Island to local residents as a fun “vacation” destination, where you can do all the things you enjoy on a traditional vacation. We will also be undertaking a social media campaign to support this message."