Wish You were Here
On July 8, 2020 the CMHC began an advertising campaign with the goals of bringing local Vancouverites to Granville Island.
From the CMHC Memo to island merchants:
We’re thrilled to announce that we have secured the "superboard” billboard on West 4th at the entrance to Granville Island for 8 weeks beginning July 8th. The billboard will advertise Granville Island to local residents as a fun “vacation” destination, where you can do all the things you enjoy on a traditional vacation. We will also be undertaking a social media campaign to support this message."
The first ad from the new CMHC campaign for Granville Island ran this week (August 14) on social media. Did it pop up on your feed? This campaign appeals to locals who are finding their travel plans altered by COVID-19. Vacations are becoming "staycations" and what better place to visit than Granville Island? "The best way to get out of town IN TOWN."
